Misc: Fights cavities. Clinically proven. Enamel safe. ADA Accepted - American Dental Association. Turn this carton into a princess carriage. Fights cavities with clinically proven fluoride formula for kids. Extra gentle on tooth enamel. Bubble Fruit flavor to encourage regular brushing. Sugar free and gluten free. Discover fun brushing tips and games at www.colgate.com/kids. Dual use cap. Flip top or twist off. Save water. www.colgate.com/savewater. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! www.colgate.com. The ADA Council on Scientific Affairs' Acceptance of Colgate for Kids toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed. - Council on Scientific Affairs - American Dental Association. Made in Mexico.