Compared to Colgate Plus toothbrush (This product is not manufactured or distributed by the Colgae-Palmolive Conpany, owner of the registered trademark Colgate Plus). Dual-angled. End bristles. Dual-angled. End bristles. Dual-angled end bristles easily reach back and in-between teeth for effective cleaning and removal of plaque. Tapered head design allows easy access to back teeth. Rubber handle grip for better control. Textured tongue and cheek cleaner on back of toothbrush head removes more odor-causing bacteria than brushing alone. Dentis recommend replacing your toothbrush every 3 months. For product questions or concerns, contact us at 1-877-846-9949. Made in China.